Hatchd builds tech products from validation through launch-ready — including the SaaS system, branding, SOPs, and marketing strategy. Once the product is mature, Hatchd selects the right operator and licenses them the business to run. The studio retains the IP and holds equity as a silent co-founder.
Hatchd is not an agency taking briefs, and not a fund writing cheques. It's a studio that owns the full build process — from market research and product development to branding and go-to-market strategy — then finds the right operator to run it. The studio licenses the business to that operator, keeps the IP, and holds a minority equity stake for the long term.
"75% of a business that already has systems, brand, and strategy is worth more than 100% of one still starting from zero."
Every product Hatchd builds is backed by the full infrastructure of Aexo Digital Indonesia from day one — no outsourcing, no waiting to hire, no bootstrapping capabilities that already exist inside the group.
Hatchd generates revenue from two distinct channels per product — a one-time fee at the point of operator handover, and a long-term equity position that appreciates as the operator scales the business.
A platform for KOL agencies to manage their entire campaign operations — from KOL database management and campaign coordination to automated insight collection and client reporting — all in one system. Built around the concept of BYOK: Bring Your Own KOL.
Key documents, decks, and assets for the Hatchd unit. Update links as new versions are published.